E-mail Best Practices - Questions to Ask

On the subject of Email Service Providers, recently I was asked, "What questions should I be asking to evaluate potential vendors?"

Here is a simple response:

1. DESIGN: Does your system have templates or do I need to know HTML?  Is there a limit to the number of designs I can create?  Does your system allow me to store photos and documents?
2. DELIVERY: What is the capicity of your delivery system?  Is there a maximum number of e-mails you can send at one time?  Can I send on the spot or is there a waiting period?  Can I schedule my deliveries in advance?  Is there a limit to the number of lists I can create?
3. REPUTATION: Is your company a member of the ESPC (Email Service Providers' Coalition) or the EEC (Email Experience Council) or ?  Does your company have strong relationships with the major Internet service providers?  What is your
4. DELIVERABILITY: What is your overall deliverability rate?  What blacklists do you appear on?  Why?  Can I send from my own private IP address?  Private Domain?
5. TRACKING: Does your system have live tracking?  Will I be able to download reports and cumulative reports?

Check out this resource for vendor selection: http://www.marketingprofs.com/bg/

Comments

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