I repeat, all business email is business email.
If an email comes from a business, then it should follow standards related to business writing.
So here is an example of what I call Scrap Paper Communication. This is a reply email from a staff member at a local newspaper consisting of exactly the following, no more, no less:
I think we are a bit to far gone for this year
Sorry, lets look at next year
Here are my first thoughts when I read this in my inbox:
- What's too far?
- Who sent this to me again?
- This sender doesn't care about me as a consumer - not in the least.
- This sender thinks he/she is texting me to my phone.
And here are suggestions which would make the message more appropriate for business use:
- Add a greeting, incude my name.
- Add punctuation.
- Include a reference to or explanation about the original situation in question to help me recall why I am reading this email.
- Fill me in on "next year" - who would I contact, when is a good time to follow up.
- Add a signature, include contact info.
- A branded design, business logo included.
Feel free to copy the example above and send to your staff.
"Whether you are writing a sales proposal, an email to your department, or an instruction manual for a software package, there are certain steps you need to follow to create effective business writing. You need to:
- organize your material
- consider your audience
- and edit your text.
The emphasis on each step may vary, depending on what you are writing, but the steps will be the same." -F. John Reh
A great collection of tips and resources in business writing can be found at Lynn Gaertner-Johnston's blog: https://www.businesswritingblog.com/business_writing/tips/index.html