Creative Strategies - Thank You Notes

VistaPrint.com sent a thank you note after I purchased some printed postcards.  The note came immediately after I made the online purchase at their web site.  It was more than a thank you and confirmation message, it was a special offer for more discounts. 

And a couple days later they sent another email with more special offers.

This online retailer invests in an email campign geared at driving existing customers to spend even more at their site.  Repeat customers.  Loyalty programs.

A transactional email such as a confirmation message is one of the best places to add some customized direct marketing.  Successful online strategies include marketing via invoices, thank you notes, event confirmation messages, purchase orders.  The key is to make the most of each and every email communication, while staying focused on customer needs.