Here's something that I am amazed to find many people do not understand. When you design an email, or a web page for that matter, the idea is to create online interactive content that maximizes the delivery of your information and faciliates the user's quick understanding of your message.
Email design is not based upon, synchronized with, aligned the same as, or even conceived the same as print design.
HTML emails and web pages do not have a "Page 1" or a "Page 2."
HTML emails and web pages function with online design in mind, not printers.
So, for those who are inclined to print the newseltter you are creating in HTML and sending via email, one of two things must be understood:
- The audience is aware that the printed piece may not look exactly like it did on the screen, and they are forgiving of these design descrepencies or
- The designer includes a link to a print-ready document that will look on paper the way it does in the document on the screen.
Offering a "Print Version" is a nice option when your email has a lot of written information and your list includes readers who print to read.