Best Practices - Worst Practices

Here are ten dead giveaways that tell me a company needs help with their email campaign:

1. I sign up for their newsletter at their web site and nothing happens - ever.
2. I unsubscribe from a regularly scheduled email news publication but I continue to get their news.
3. The email has no automatic unsubscribe option.
4. The same email newsletter arrives to my inbox three or four times.
5. The email "design" consists of nothing but verious fonts in various sizes and colors.
6. The news I receive is redundant, irrelevant, or worse - unsolicited.
7. The most imporant information in the email is at the bottom.
8. The email comes from an unrelated domain.
9. I check the email from my phone and all I see are words like "Mark for Download."
10. The email lacks contact info or physical address.

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