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« Highlight of the Week - American Airlines | Main | Email Style & Etiquette - Oops, there it is »

September 27, 2007

Cool Marketing Resource - WDFM.com

I like lists.  They are:

  1. Easy to follow
  2. Organized
  3. Succinct

The email newsletter by Larry Chase called "Web Digest for Marketers" organizes information in a numbered list which is consistent and familiar every time it is published.  The lists are always topic-specific, so I know right away if I am going to want to browse the list or not.

One thing I don't like is how I have to skip past the large advertisement that pops into my preview pane in order to get to the content of the newsletter.  This is an unfortunate misunderstanding of priorities.  I also think it would be helpful to have a table of contents and some back-and-forth navigation.

Still, the information is terrific and I appreciate the lists he sends out on topics like "Top 12 Advance Email Marketing Resources" and "How to Get Email Newsletter Subscribers." 

See more at www.wdfm.com .

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