I like lists. They are:
- Easy to follow
The email newsletter by Larry Chase called "Web Digest for Marketers" organizes information in a numbered list which is consistent and familiar every time it is published. The lists are always topic-specific, so I know right away if I am going to want to browse the list or not.
One thing I don't like is how I have to skip past the large advertisement that pops into my preview pane in order to get to the content of the newsletter. This is an unfortunate misunderstanding of priorities. I also think it would be helpful to have a table of contents and some back-and-forth navigation.
Still, the information is terrific and I appreciate the lists he sends out on topics like "Top 12 Advance Email Marketing Resources" and "How to Get Email Newsletter Subscribers."
See more at www.wdfm.com .