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Cool Marketing Resource - Clickz Conference

Q: Who reads email and why?

A: From "Beyond Direct: E-mail Branding & Relationships to Build Business," at the Clickz Email Marketing Conference come these facts:

• 81 percent of U.S. executives subscribe to industry e-mail newsletters for product information and business intelligence (Wall Street Journal).
• 60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them (Jupiter Research).

Read more statistics reported at the conference in this Clickz article: http://www.clickz.com/3627305/print

Email Style & Etiquette - Oops, there it is

Ever send an email to a group only to discover that the embedded link was the wrong one? 

Ever email your subscribers about this year's event only to learn later that the info included was for last year?

It is worth repeating, and can never be overemphasized: PROOFREAD your emails before hitting SEND.

If it is a business email, the best idea is to routinely request help from another set of eyes to look at your message, both looking for simple errors and content misperceptions or improvements.

Simple reminder on proofreading >>
http://www.ucc.vt.edu/stdysk/proofing.html