Q: Who reads email and why?
A: From "Beyond Direct: E-mail Branding & Relationships to Build Business," at the Clickz Email Marketing Conference come these facts:
- 81 percent of U.S. executives subscribe to industry e-mail newsletters for product information and business intelligence (Wall Street Journal).
- 60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them (Jupiter Research).
Read more statistics reported at the conference in this Clickz article: https://www.clickz.com/3627305/print