I love contests. I never win, but there's no "quit" in me, and I will keep trying 'til they close the entry box.
Which is why I love the email marketing strategy that includes a well-crafted, relevant and informative contest that is also fun and entertaining.
Trilix Marketing Group developed such a contest using a combination of You-Tube video, sports statistics, their web site, and of course a daily email campaign the weeks preceeding this year's Super Bowl.
The contest comes in with a daily drawing, followed by a grand prize after the Super Bowl Game is played. And the fun part is the video - ads from previous Super Bowl Games that bring back memories and make me laugh. What a great idea!
What a great way to keep in front of customers and highlight the agency's strengths. I would bet they've added a few subscribers to their email list along the way, too.