Highlight of the Week - Trilix Group

I love contests.  I never win, but there's no "quit" in me, and I will keep trying 'til they close the entry box.

Which is why I love the email marketing strategy that includes a well-crafted, relevant and informative contest that is also fun and entertaining.

Trilix Marketing Group developed such a contest using a combination of You-Tube video, sports statistics, their web site, and of course a daily email campaign the weeks preceeding this year's Super Bowl.

The contest comes in with a daily drawing, followed by a grand prize after the Super Bowl Game is played.  And the fun part is the video - ads from previous Super Bowl Games that bring back memories and make me laugh.  What a great idea!

What a great way to keep in front of customers and highlight the agency's strengths.  I would bet they've added a few subscribers to their email list along the way, too.