WinM@il-WinBlogger

Highlight of the Week - Trilix Group

I love contests.  I never win, but there's no "quit" in me, and I will keep trying 'til they close the entry box.

Which is why I love the email marketing strategy that includes a well-crafted, relevant and informative contest that is also fun and entertaining.

Trilix Marketing Group developed such a contest using a combination of You-Tube video, sports statistics, their web site, and of course a daily email campaign the weeks preceeding this year's Super Bowl.

The contest comes in with a daily drawing, followed by a grand prize after the Super Bowl Game is played.  And the fun part is the video - ads from previous Super Bowl Games that bring back memories and make me laugh.  What a great idea!

What a great way to keep in front of customers and highlight the agency's strengths.  I would bet they've added a few subscribers to their email list along the way, too.

Highlight of the Week - Educational Opportunities

A host of professional organizations, seminars and conferences have sprung up over the past few years.  Join the Email Experience Council (www.emailexperience.org), read articles at www.Clickz.com, and spend time in training at an upcoming conference: Email Evolution Conference, eTail 2008, Email Summit '08.  Or call me for a one-hour training session on a variety of topics in Internet marketing (866-Win-Mail).

Best Practices - Email Marketing Goals

Email is the perfect way to announce upcoming events and invite our customers to visit and try out our new wines,"- Kristin McClarnon, WinM@il Customer, Summerset Winery

What's the goal of your campaign?  Did you make more money than you invested in your marketing efforts? Did you set and meet your marketing goals? How do you plan to calculate this relationship in 2008?  I am constantly surprised at how often this concept is left in the dust as businesses rush forward with an email, or even an email campaign.

Reports show that email marketing, when done correctly, returns more dollars o n your investment than any other marketing strategy. Results from email marketing are simple to measure.

And remember that the best way to measure results is to track them back to the goals of your email campaign.  What are your marketing goals?  Below are some sample email marketing goals derived from WinM@il customers in 2007:

Goal of Campaign: Raise awareness, develop sense of community, fill and retain properties
Goal of Campaign: Increase web traffic, increase visits to booths at trade shows
Goal of Campaign: Increase registrations of clinics and camps
Goal of Campaign: Increase sales
Goal of Campaign: Increased member retention, increase attendance
Goal of Campaign: Develop loyalty, bring in customers