I was a sales rep with a large international company for 15 years. Managing the information flow to and from sales reps was a trick in and of itself. And overseeing data collection and information flow from reps to customers was nearly impossible.
This has all changed in the past 5 years with new technologies and the creative use of Customer Relationship Management tools.
What is fantastic, as a sales rep AND an email marketing professional, is how we can integrate email programs with CRM tools, resulting in more timely communication, easier communciation management, and more satisfied and connected customers.
Triggered email, as defined at Webopedia.com, is: "Any email message that is automatically sent to a person based on an event..." Triggered emails are created in advance and delivered as they are triggered. The trigger can be a click at a web site, a relationship to a particular data field in a database (date of birth, for example), or any type of action within a customer relationship cycle. Triggered emails are often "transactional" in nature, confirming a sale or a registration. More and more, email marketing professionals are focusing on triggered one-to-one emails to implement marketing campaigns. With our email solution, we can integrate a product update with a purchase confirmation, automate an annual renewal email or send an personalized offer based on a recent registration or purchase.
Our tool of choice for email marketing is ExactTarget, and the online sales tool of choice for our customers is Salesforce.com - which integrates seemlessly with ExactTarget. See ExactTarget.com and Salesforce.com.