We are publishing a new newsletter for local wine lovers.
The Wine Lady @ Gateway... makes use of one of the key elements for good email newsletter writing: personal tone.
One of the most challenging creative tasks for email newsletter writers is to produce a professional publication with a more personal tone - something that has style and is memorable yet not flashy or gauche.
With our highlight this week, Abbe writes with authority, and at the same time when you read the newsletter it sounds like she is speaking directly to you. This is the right mix!
Another challenging creative task for email newsletter writers is to be concise. This requires:
- touch decision-making
- well crafted sentences
- use of bulleted information
- and good grammar.
Check around for the perfect mix in the newsletters you read in your inbox. Who has that perfect mix of tone, professionalism, and content?