Best Practices - Call to Action

Read through your email that you are about to send out to your target audience.

How clear is your call to action?  What are you asking your reader to do?

I am amazed at how often this obvious feature of a good email campaign is missing.   Even if you are sending a news item or a transactional email, a clear and well placed call to action will elevate the response of your email. 

Examples include:

• Order by Monday to receive the 10% discount.
• Download the report for more information
• Try our new recipe using Mesquite Marinade.

I enjoy the emails sent by Blue Moon Dueling Piano Bar & Restaurant.  The call to action is obvious in the right top corner, where it says, "$1 Margarita Click Here" and that takes me to a printable coupon.  (However, the same email requires me  to scroll down to find information about the promotional event, which I may never see because I have clicked to print the coupon.) 

Preview emails for the call to action and see what you find. 

Comments

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[Chris Healey]

Hi Kathy - yes, I just had that call to action re-enforced as well. Keep a simple, direct and clear call to action at the top of the email and you will see a raise in your click throughs. don't muddle the message!

thanks, Chris

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