Read through your email that you are about to send out to your target audience.
How clear is your call to action? What are you asking your reader to do?
I am amazed at how often this obvious feature of a good email campaign is missing. Even if you are sending a news item or a transactional email, a clear and well placed call to action will elevate the response of your email.
- Order by Monday to receive the 10% discount.
- Download the report for more information
- Try our new recipe using Mesquite Marinade.
I enjoy the emails sent by Blue Moon Dueling Piano Bar & Restaurant. The call to action is obvious in the right top corner, where it says, "$1 Margarita Click Here" and that takes me to a printable coupon. (However, the same email requires me to scroll down to find information about the promotional event, which I may never see because I have clicked to print the coupon.)
Preview emails for the call to action and see what you find.