Ok, this may be the ONLY time I say this...the committee meeting I attended yesterday was the highlight of my day!
- Our committee of 12 from around the state of Iowa met via telephone. This cost effective, time-sensative strategy allows me to keep working until the moment we meet and get back to work as soon as we are done. I am able to take notes and research issues on my computer as we talk. And we do truly get straight to the "work" of the committee.
The first topic of discussion was social media. Our moderator, the Professional Developers of Iowa Director, asked the question, "What social media do you use and what results do you see?" I learned that among this group of professionals, Linked-In is the most popular social media tool. Facebook was mentioned, but was used for more personal connections. Almost everyone had a Twitter account, but almost noone had a real strategy for results. And YouTube got the nod for posting training and promotional videos.
So, the takeaway? The three tools worth my time seem to be Linked-In, Twitter, and YouTube.
The challenge? Integrating the tasks of marketing via social media with existing tools like web site content management, blog posts, email newsletters and online forums.
So, here is my suggested organizational structure for distributing online marketing content:
- Begin with the blog. Jot down ideas and collect responses here.
- Repurpose for the web. Refine, support, detail and edit your ideas for posting to a web page.
- Summarize in your newsletter. Email your target audience, explain the relevance of your idea, link to your web page.
- Promote via Twitter. Write about ideas, link to your web page, ask for retweets.
- Solicit feedback and create discussion on Linked-In. Contact your groups, link to the ideas on your web page, and ask a relevant question to open discussion.
- Go live on YouTube. Prepare a related interview and post to YouTube.