Planning an online survey but don't know where to begin?
Build a simple survey using your email marketing application. This will deliver the results you need if you are creating a survey with a basic Q&A format. Using ExactTarget's survey tool, I have collected some fantastic marketing information for customers of mine, and the results are automatically tallied and graphically presented.
In a more sophisotcated environment, where you might want to add page jumping, question piping, question/answer tables, or triggered questions based on prior responses, Survey Gizmo is an easy to use and inexpensive tool that really works. Survey Gizmo also integrates with ExactTarget so that individual survey responses become relevant email marketing content.
I recommend ExactTarget for email marketing, and Survey Gizmo for online surveys. WinCommunications will jumpstart you into either of these programs, just email firstname.lastname@example.org for more info.