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Creative Strategies - Include Loyal Customers in Your Email Newsletter

Add this to the email strategy toolbox:

Introduce good customers to other good customers by including fans in the your actual email copy. Often a good customer is willing to comment or give testimony, and creating this kind of exchange via your email newsletter can reinforce loyalty and repeat business. Add facebook and Twitter icons to further encourage customer inteaction.  (READ PREVIOUS POST!)

Cool Marketing Resource - DIGIDAY:DAILY

Nick Godfrey writes succinctly and pointedly about the importance of strategy.  Read his article here >>
digiday:DAILY - Improving Email: Crafting an Effective Communications Strategy.

Creative Strategies - Building a facebook Page for Your Brand

Did you know that Google results can improve if your brand has an active facebook page?  Add this idea to your list of ways to improve your web site's search engine results!  Create a brand page, and post your brand "badge" on your blog and in your next email marketing campaign.  Here's a new WinM@il badge:

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