Pam Schoffner posted a rave about social media on her blog:
There is nothing all that unusual about this, except that Pam is one of my friends I rely on for good old-fashined stick-to-the-basics reasoning and perspective.
What happend? Pam found she actually enjoys social media exchanges, and is recommending it to people she knows!
So this is telling. Marketing fuddy duds beware, even the traditionalists are logging on to facebook these days!
My questions...Is it working? Does it sell your business or service? Does it bring in customers? Do you generage measurable results? And do you measure those results?