WinM@il-WinBlogger

Highlight of the Week - Pam Schoffner

Pam Schoffner posted a rave about social media on her blog:

http://www.schoffner.com/2010/08/thank-you-social-media.html

There is nothing all that unusual about this, except that Pam is one of my friends I rely on for good old-fashined stick-to-the-basics reasoning and perspective.

What happend?  Pam found she actually enjoys social media exchanges, and is recommending it to people she knows! 

So this is telling.  Marketing fuddy duds beware, even the traditionalists are logging on to facebook these days! 

My questions...Is it working?  Does it sell your business or service? Does it bring in customers?  Do you generage measurable results?  And do you measure those results?

Highlight of the Week - Monday Marketing Builder

A new email is coming to my inbox, and I am happy to see that is uses three important must-have features of a good email campaign.  The new relationship-building campaign is sent by Chris Wood at KCCI in Des Moines. 

Here is what Chris is doing right:

1. Catchy, specific subject lines, like "Boom, Boom, POW---> Don't forget about the Boomers!"
2. Brief, easy-to-scan content, like this week's email which was one paragraph, one image, a couple bullets and a chart.
3. Relevant, new stuff!  He reports facts and research that I haven't seen yet, and provides the link for more info.

Here is what Chris could improve: Layout and presentation.  Let's see if we can get a more professional and attractive design for the next one!