WinM@il-WinBlogger

Creative Strategies - Web and Social Media

Apply the "BEEPD" Strategy...

Struggling to figure out how to manage your various social media efforts?

Avoid spreading too thin, shouting in all different directions, and quit wasting time in the wrong lane of internet traffic.

Here's a simple process that will work. The world of social media can be very enticing. With a good plan and an organized process, the circle of web marketing will fall more easily in line:

"Get BEEPD!"

1. Brainstorm at your Blog.
2. Elaborate at your Web site.
3. Entice via Email.
4. Point from Twitter.
5. Discuss on LinkedIn.

Stick to the plan, stay in the right lane!

© Kathryn Towner, WinCommunications

Best Practices - Blogging vs Email Marketing

When it comes to measuring time spent, analyzing dollars budgeted, and calculating successful marketing strategies, it seems that their impact, value and effectiveness are often up for debate, regardless of the method or medium.

For example, email marketing came along a decade ago or so with a whirlwind of activity and applause, and the percieved value depended on numbers sent, numbers clicked and easy-to-measure statistics newly available. As email marketing matured, the lines were drawn regarding privacy, overload and qualified senders. And measure of success these days is often put in terms of how it compares.

Email marketing is beyond comparison, however, as the most targeted, widely used one-to-one "push" marketing strategy with results that are measurable. Professionals agree, email marketing is the backbone of most cross-marketing and social media strategies.

Recently the web site Mashable.com posted an article comparing blogging with email marketing. Read their article here:
http://mashable.com/2010/12/16/generations-internet-infographic/# and read the whole thing, it's great stuff.

Blogs are useful, but more in the same way web sites are, as storage areas for resources and information – they are the libraries, service centers and storefronts.

Blogs are NOT push medium, and they don't pull very well either, but they are handy if you have advice to give and don't want to repeat yourself each time a question is asked. That's how I use my blog, anyway. Every time I answer a question via email, I save post the explanation to my blog. That way next time I can just send a link!

Great email marketers send the right message to the right people at the right time. That is an art form, and it is appreciated by those who have asked to be sent those permission-based emails. No other marketing medium is based on being asked, what a fantasticly welcome idea!

Great bloggers write when they have something worthwhile to say. They integrate the blog information into their next Tweet or Facebook post and point fans to their blog for details. They understand how all these content areas are used for search marketing. For tips on optimizing your blog post for web search, visit Typepad's reference area and read:
http://www.typepad.com/tips/blog-seo-tips.html.

For best practices in email marketing, visit WinBlogger.com.

Best Practices - Blogging vs Email Marketing

When it comes to measuring time spent, analyzing dollars budgeted, and calculating successful marketing strategies, it seems that their impact, value and effectiveness are often up for debate, regardless of the method or medium.

For example, email marketing came along a decade ago or so with a whirlwind of activity and applause, and the percieved value depended on numbers sent, numbers clicked and easy-to-measure statistics newly available. As email marketing matured, the lines were drawn regarding privacy, overload and qualified senders. And measure of success these days is often put in terms of how it compares.

Email marketing is beyond comparison, however, as the most targeted, widely used one-to-one "push" marketing strategy with results that are measurable. Professionals agree, email marketing is the backbone of most cross-marketing and social media strategies.

Recently the web site Mashable.com posted an article comparing blogging with email marketing. Read their article here:
http://mashable.com/2010/12/16/generations-internet-infographic/# and read the whole thing, it's great stuff.

Blogs are useful, but more in the same way web sites are, as storage areas for resources and information – they are the libraries, service centers and storefronts.

Blogs are NOT push medium, and they don't pull very well either, but they are handy if you have advice to give and don't want to repeat yourself each time a question is asked. That's how I use my blog, anyway. Every time I answer a question via email, I save post the explanation to my blog. That way next time I can just send a link!

Great email marketers send the right message to the right people at the right time. That is an art form, and it is appreciated by those who have asked to be sent those permission-based emails. No other marketing medium is based on being asked, what a fantasticly welcome idea!

Great bloggers write when they have something worthwhile to say. They integrate the blog information into their next Tweet or Facebook post and point fans to their blog for details. They understand how all these content areas are used for search marketing. For tips on optimizing your blog post for web search, visit Typepad's reference area and read:
http://www.typepad.com/tips/blog-seo-tips.html.

For best practices in email marketing, visit WinBlogger.com.

Highlight of the Week - Mary Cantando's Newsletter

I LOVE Mary Cantando's email newsletter!  Today's "Weekly Growth Tip" is about worrying.  Past tips have been about organizing, staying young, surprising your customer...Mary has some simple and very effective short tips that really hit the spot every time.  Here is the list today:

5 Ways to Stop Worrying

1. Keep busy.
2. Pick a specific time of day and allow yourself to worry for 10 minutes at that time each day. If you start to worry at other times, remind yourself that you've got that 10 minutes reserved to worry, so you don't need to worry right now.
3. Don't worry about something you said or did in the past. We think others remember dumb things we said or embarrassing things we did, but these things are almost always forgotten by others and remembered only by ourselves.
4. Think back to a specific thing you worried about that turned out fine. When you start to worry, remind yourself of the hours you wasted worrying about something specific that ended up better than you expected.
5. "You can't change yesterday, but you can ruin today worrying about tomorrow." Tana Greene, as quoted in The 2010 Woman's Advantage Shared Wisdom Calendar.

The only thing Mary is missing in her email newsletter is the address of her web site!  For more of Mary's great ideas, go to www.thewomansadvantage.biz .