I received a follow-up email from Backcounty.com after purchasing a few Christmas gifts. The email was clean, well organized, and full of image buttons that were almost irresistible!
There were three buttons per item purchased, all asking for feedback of some sort. They are like candy!
Ah ha! Did you try to click one of these?!
It's true that image buttons draw more action than text links. The reality is, for the staff in charge of building the email campaign at many smaller businesses, there just is no time for these types of design modifications. But tweek your email design just a bit and you might see more success.
For example, download an image to link to any social media site using ButtonsHut.com. And be sure to put some space (padding) around the button. An article at Clickz.com recently reminded us to design for mobile phones 100% of the time as smart phone usage continues to grow.
"The padding around links and buttons needs to increase so larger fingers can click accurately."
Read the Clickz article here:
http://www.clickz.com/clickz/column/2128674/b2b-email-trends-watch-2012
Bottom line, try using buttons instead of text links.
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