The boss likes statistics. Here are a few stats to support your email marketing program. It's no secret that email marketing is the most effective marketing solution per dollar spent. Small and big businesses alike can take advantage of the affordable one-to-one targeted marketing tools and add revenue as a result.
- For every $1 spent on email marketing, the average return on investment is $44.25. (ExactTarget) [OutboundEngine.com]
In other words, spend $5000, expect $220,000 ROI. Consider increasing email marketing budget.
- 45% of email opens occured on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015) [EmailMonday.com]
Know the audience. Redesign email templates so they are display across platforms.
- Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%. - WhoIsHostingThis "Email Deliverablilty 101" (2014) [EmailStatCenter.com]
Bounce rates should stay below 10%, ideally below 3% to avoid possible blacklisting. Make sure lists are not cluttered with outdated or unengaged email accounts.
Visit WinCommunications.com and click "Email Marketing" to get help with your Email Marketing Strategy.
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