Looking for better results when you open your email marketing tracking data? For improved delivery rates, more significant open rates, and higher performing click-through rates, it is important to sweep away the clutter in your database.
- A clean list starts with a review of subscriber acquisition processes. How are you acquiring subscribers? Are online sign-up forms clearly labeled to get permission for your next email? Do you get permission before you enter a new subscriber or upload files full of new subscribers? Is your data complete, accurate and without typos? Do you have a process for acquiring user preferences?
- Export your existing list into an Excel file for a Subscriber Review. Do you really need each of these subscribers on your list in order to reach your goal? Have you assigned subscriber attributes that are actually helpful in segmenting your subscribers for targeted campaigns. Are you still sending to bounced email addresses? If so, remove these to improve delivery rates. Also, check for typos.
- Separate active and inactive subscribers. Using data from previous campaigns, segment your most active subscribers. Send occasional thank you notes to this group. Send occasional confirmation emails to the inactive group asking them to confirm their email address and their subscription. Those who reply move to your high-priority active list. The rest stay on the low-priority inactive list. Send emails accordingly, understanding that the active list will show much better results.