Read through your email that you are about to send out to your target audience.
How clear is your call to action? What are you asking your reader to do?
I am amazed at how often this obvious feature of a good email campaign is missing. Even if you are sending a news item or a transactional email, a clear and well placed call to action will elevate the response of your email.
Examples include:
- Order by Monday to receive the 10% discount.
- Download the report for more information
- Try our new recipe using Mesquite Marinade.
I enjoy the emails sent by Blue Moon Dueling Piano Bar & Restaurant. The call to action is obvious in the right top corner, where it says, "$1 Margarita Click Here" and that takes me to a printable coupon. (However, the same email requires me to scroll down to find information about the promotional event, which I may never see because I have clicked to print the coupon.)
Preview emails for the call to action and see what you find.
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Posted by: dissertation | May 07, 2009 at 01:00 AM
Hi Kathy - yes, I just had that call to action re-enforced as well. Keep a simple, direct and clear call to action at the top of the email and you will see a raise in your click throughs. don't muddle the message!
thanks, Chris
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