Highlight of the Week - Monday Marketing Builder

A new email is coming to my inbox, and I am happy to see that is uses three important must-have features of a good email campaign.  The new relationship-building campaign is sent by Chris Wood at KCCI in Des Moines. 

Here is what Chris is doing right:

1. Catchy, specific subject lines, like "Boom, Boom, POW---> Don't forget about the Boomers!"
2. Brief, easy-to-scan content, like this week's email which was one paragraph, one image, a couple bullets and a chart.
3. Relevant, new stuff!  He reports facts and research that I haven't seen yet, and provides the link for more info.

Here is what Chris could improve: Layout and presentation.  Let's see if we can get a more professional and attractive design for the next one!