Looking for that spike or seasonal boost for your business?
Let's break down what that might mean.
A boost is any increase or improvement. It's that sudden bright spot during an otherwise dull time frame. Beyond increasing this month's profit, your email marketing strategy can focus on increasing either the number of customers in your database or the number of leads in your pipeline. Maybe the boost you're looking for is more focused on developing brand advocates or improving the quality of your leads.
In retail, an email flash sale is a technique where a discount or promotion is offered for a short period of time. This technique can also be effective for service-based businesses.
A well planned email flash campaign can do three things.
- Reconnect. Contact your brand advocates with a value-added offer for instant revenue boost.
- Reinforce. Reestablish your reputation among connections with expert tips offering extreme value to encourage forwarding and sharing for viral impact.
- Refine. By carefully crafting an email campaign that progressively targets only those who show interest, your list of prospects will become more refined as the quality of the list improves.
Create your 4-step email flash campaign with a link to rock solid landing page
Email #1: Communicate your enthusiasm for your business with a high energy, personalized email, and representative of your brand or image. Include a link to a landing page offering a discount or deal on your product or service. Friends and fans will click because they know and love you.
Email #2: Establish your reputation as the expert in your field. Refer to a statistic, case study or publication that supports your expertise. Include a link to a landing page with sign-up form to receive an exclusive informative document (white paper). Readers will click because they are interested in this topic.
Email #3: Describe a problem you will solve and how it will benefit your targeted recipient. Include a link to that landing page offering a discount or deal on your product or service. Readers will click because they are curious about your offer to solve their problem.
Email #4: From within your email marketing system, extract all email addresses of contacts who opened any of the first 3 emails. Send one more email to that subgroup. Include your most compelling argument for reader to purchase your product or sign up for your service, and include your best offer yet. IMPORTANT: Make sure there is a deadline to create that sense of urgency.
Remember this is a flash campaign. These four emails should be scheduled all within days or within one week to have the most impact.
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