Worried about how your email will render once it lands in the recipient's inbox?
You can subscribe to the most reputable email service provider out there, and it is still a 3rd party sender. In other words, they are not you.
Your email appears to be sent from [email protected]. However, with an online subscription service in use, be aware that your email is routed through servers outside your company's domain. In most cases, as long as you are following best practices in email marketing, this is not a problem.
We also know that on the receiving end, all email systems do not render emails the same. This is the most challenging element of email marketing design. So plan for missing images and avoid complicated programming techniques.
IMAGES:
For example, some email systems ask users to approve images prior to displaying them, some do not. And in fact there are some systems, although far fewer, that are actually incapable of image display.
A few well-selected images can improve response when displayed properly in the inbox. Note, however, that too many images might not be a good idea. A recent study by Constant Contact revealed there may be an adverse effect related to more than 3 images in an email. There are plenty of studies and lots of data on how images affect email response.
Your email should be programmed with "alt" tags for those who do not see images. This means that if an image does not show up, there are words available to display as substitute.
FILTERING:
Email systems have predefined filters that dictate whether or not an image is displayed. Filters also determine whether or not a link is active. There may be cases where a recipient opens the email but cannot click the links. This is often the result of a recipient-side setting that disallows active links from 3rd party senders. One way to manage links would be to include the actual URL typed out on the page so the recipient can copy/paste into a web browser.
We are never sure of anything on the web or in email. So the best strategy is to incorporate email marketing best practices to reduce the chance for variation and increase the odds of success. And hire help if you need it! WinCommunications.com.
