Got Social in Your Email?

3 Ways to Integrate Social Media into Your Email Marketing

We are grateful for that monumental moment that Reese's brought together the two favorite flavors peanut butter and chocolate. Two great tastes that taste great together.

Similarly, mix social media with email to create a richer, zestier marketing campaign. Integrate social media with email marketing to better reach your target audience and reinforce your message.

Here are 3 ways to integrate social media into your email campaign:

1. Add social icons to your email template - take subscribers to your Facebook or Twitter page with one click.
2. Post email campaigns to your social media sites - subscribers may be more likely to read your message on Facebook that day if their Inbox was too full.
3. Convert social followers to email subscribers with a sign-up form - followers can choose to subscribe, make sure to provide a benefit. For example, "To download our free white paper, become an email subscriber!"

Find additional ideas on how to integrate social media with email marketing here at PracticalEcommerce and here at MovableInk. 

Get assistance with your campaign by connecting with WinCommunications