Turning the corner to 4th quarter, it's time to review, regroup, and rebuild.
Your marketing might need a fresh face, even and especially after surviving 2020.
It's well known that analyzing email data today to build a better program tomorrow. One possible improvement, for example, would be to begin to segment your audience if this has not already been done.
Here are 3 ideas to segment your small business email subscriber list:
- Create a high-impact segment based on your subscribers who have clicked 2 or more times on links in your emails. Then craft a different type of message for these "most active" fans.
- Create a new list just for new subscribers, for example those who have signed up within the past month. Focus a new series of messages for people who are still developing their trust in you.
- Create multiple segments based on the type of clicks. Create categories, and build segments based on this behavior.
